{"id":84887,"date":"2018-04-16T17:33:47","date_gmt":"2018-04-16T17:33:47","guid":{"rendered":"http:\/\/webivores.com\/le-cout-du-faux-trafic-en-ligne\/"},"modified":"2021-08-02T18:22:28","modified_gmt":"2021-08-02T18:22:28","slug":"le-cout-du-faux-trafic-en-ligne","status":"publish","type":"post","link":"https:\/\/webivores.com\/fr\/le-cout-du-faux-trafic-en-ligne\/","title":{"rendered":"Le co\u00fbt du faux trafic en ligne"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb900″][vc_column_text]L’auteur a publi\u00e9 cet article sur Linkedin en 2015, mais a d\u00e9cid\u00e9 de le r\u00e9\u00e9diter et de le publier \u00e0 nouveau en raison de sa pertinence et de son importance.<\/p>\n

La publicit\u00e9 en ligne est une industrie en plein essor qui continue de cro\u00eetre de mani\u00e8re exponentielle.<\/p>\n

Le commerce des publicit\u00e9s en ligne repr\u00e9sentait environ 50 milliards de dollars am\u00e9ricains en 2014.<\/p>\n

Ces chiffres vont augmenter de fa\u00e7on spectaculaire chaque ann\u00e9e. Il y a une mobilisation internationale au plus haut niveau des gouvernements pour combler le foss\u00e9 de la fracture num\u00e9rique.<\/p>\n

Le dernier exemple en date est l’initiative du gouvernement am\u00e9ricain visant \u00e0 fournir un acc\u00e8s \u00e0 haut d\u00e9bit \u00e0 Cuba<\/a>.<\/p>\n

Le graphique ci-dessous illustre parfaitement les tendances actuelles :[\/vc_column_text][vc_single_image media=\u00a0\u00bb84151″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text](ref: http:\/\/www.itu.int\/en\/ITU-D\/Statistics\/Pages\/facts\/default.aspx<\/a>)<\/em><\/p>\n

Il existe de nombreuses diff\u00e9rences fondamentales entre les publicit\u00e9s en ligne et les plateformes publicitaires conventionnelles telles que les journaux et les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es, mais une diff\u00e9rence se distingue des autres : l’existence d’un FAUX trafic sur les plateformes en ligne.<\/p>\n

Lorsqu’un annonceur place une publicit\u00e9 sur la couverture d’un magazine, on peut supposer sans risque que la publicit\u00e9 en question a \u00e9t\u00e9 vue au moins autant de fois que l’\u00e9dition particuli\u00e8re de ce magazine a \u00e9t\u00e9 vendue.<\/p>\n

Cependant, lorsqu’il s’agit de trafic web, on ne peut pas faire la m\u00eame supposition, en raison de l’existence d’un faux trafic.<\/p>\n

Le faux trafic est g\u00e9n\u00e9r\u00e9 par des bots et des programmes. Ce trafic est tr\u00e8s rentable pour les quelques personnes qui l’exploitent, mais tr\u00e8s nuisible pour tous les autres.<\/p>\n

Le faux trafic en ligne repr\u00e9sente environ un tiers du trafic total transmis par les agences de publicit\u00e9 en ligne.<\/p>\n

(ref: http:\/\/www.wsj.com\/articles\/SB10001424052702304026304579453253860786362<\/a>)<\/em><\/p>\n

Si vous faites le calcul de base, les chiffres sont stup\u00e9fiants : un tiers de 50 milliards de dollars repr\u00e9sente environ 16,7 milliards de dollars US. Cela repr\u00e9sente plus de 15 milliards de dollars de faux trafic vendus, achet\u00e9s et diffus\u00e9s sur Internet.<\/p>\n

En gardant cette information \u00e0 l’esprit, il est crucial pour les annonceurs de rechercher un trafic de qualit\u00e9 plut\u00f4t que de quantit\u00e9.<\/p>\n

Vos taux de conversion peuvent \u00eatre sup\u00e9rieurs de 36 % \u00e0 ce qu’ils sont actuellement. Les chiffres ne veulent rien dire s’ils ne refl\u00e8tent pas un trafic de qualit\u00e9.<\/p>\n

Chez Webivores, notre objectif est d’am\u00e9liorer les taux de conversion de nos annonceurs d’au moins un tiers.<\/p>\n

Notre objectif n’est pas d’avoir des milliards d’impressions quotidiennes, mais plut\u00f4t d’avoir un trafic de haute qualit\u00e9 provenant d’utilisateurs r\u00e9els qui sont r\u00e9ellement int\u00e9ress\u00e9s par l’offre annonc\u00e9e.[\/vc_column_text][vc_button button_color=\u00a0\u00bbcolor-167400″ size=\u00a0\u00bbbtn-lg\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:http%3A%2F%2Fapp-lang.eujmgvgz6o-ewx3lvje56zq.p.runcloud.link%2Ffr%2Fcontact-une-agence-de-marketing-numerique%2F|title:Contact|\u00a0\u00bb]Contactez-nous d\u00e8s maintenant![\/vc_button][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ […]<\/p>\n","protected":false},"author":1,"featured_media":84152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":""},"categories":[83],"tags":[],"yoast_head":"\nLe co\u00fbt du faux trafic en ligne | Webivores<\/title>\n<meta name=\"description\" content=\"La publicit\u00e9 en ligne est une industrie en plein essor qui continue de cro\u00eetre de mani\u00e8re exponentielle. 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