{"id":84876,"date":"2019-11-12T17:30:09","date_gmt":"2019-11-12T17:30:09","guid":{"rendered":"http:\/\/webivores.com\/les-10-principales-tendances-marketing-en-2020\/"},"modified":"2021-08-02T18:22:18","modified_gmt":"2021-08-02T18:22:18","slug":"les-10-principales-tendances-marketing-en-2020","status":"publish","type":"post","link":"https:\/\/webivores.com\/fr\/les-10-principales-tendances-marketing-en-2020\/","title":{"rendered":"Les 10 principales tendances marketing en 2020"},"content":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ medium_width=\u00a0\u00bb0″ mobile_width=\u00a0\u00bb0″ width=\u00a0\u00bb1\/1″ column_width_pixel=\u00a0\u00bb900″][vc_raw_html]PGlmcmFtZSB3aWR0aD0iMTUyMCIgaGVpZ2h0PSI0ODMiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvSFY4azRLTzRMRlkiIHRpdGxlPSJZb3VUdWJlIHZpZGVvIHBsYXllciIgZnJhbWVib3JkZXI9IjAiIGFsbG93PSJhY2NlbGVyb21ldGVyOyBhdXRvcGxheTsgY2xpcGJvYXJkLXdyaXRlOyBlbmNyeXB0ZWQtbWVkaWE7IGd5cm9zY29wZTsgcGljdHVyZS1pbi1waWN0dXJlIiBhbGxvd2Z1bGxzY3JlZW49IiI+PC9pZnJhbWU+[\/vc_raw_html][vc_column_text]Le Web \u00e9volue constamment. Les sp\u00e9cialistes du marketing doivent donc, eux aussi, continuer \u00e0 \u00e9voluer, sous peine de passer \u00e0 c\u00f4t\u00e9 de nombreuses opportunit\u00e9s.<\/p>\n

 <\/p>\n

De plus, les sp\u00e9cialistes du marketing doivent suivre les mises \u00e0 jour des diff\u00e9rentes plateformes sociales en ce qui concerne les annonces ainsi que le contenu.<\/p>\n

\u00c0 quel point sommes-nous content de pouvoir maintenant publier sur Instagram \u00e0 partir nos ordinateurs de bureau ?<\/p>\n

Les inconv\u00e9nients d\u2019avoir \u00e0 transf\u00e9rer nos cr\u00e9ations sur nos mobiles, puis sur Instagram, sont enfin termin\u00e9s.<\/p>\n

En effet, il maintenant possible de le faire \u00e0 partir de l\u2019ordinateur avec Facebook Creator Studio<\/a>.<\/p>\n

 <\/p>\n

Tous les diff\u00e9rents \u00e9l\u00e9ments de la publicit\u00e9 en ligne ne cessent d’\u00e9voluer;<\/p>\n

M\u00e9dias sociaux, SEO, SEM, cr\u00e9ation de contenu, gestion de la r\u00e9putation<\/a> et plus encore.<\/p>\n

Nous sommes \u00e0 l’\u00e8re de l’intelligence artificielle. L’automatisation et la manipulation des donn\u00e9es n’ont jamais \u00e9t\u00e9 aussi accessibles.<\/p>\n

 <\/p>\n

Pour 2020, comme toujours, tout commence par une strat\u00e9gie de marketing omnicanal adapt\u00e9e et compl\u00e8te.<\/p>\n

 <\/p>\n

Nous avons r\u00e9pertori\u00e9 ci-dessous les 10 principales tendances du marketing en 2020 :<\/h3>\n

 <\/p>\n

1<\/strong> – Offrez \u00e0 vos clients potentiels une exp\u00e9rience marketing personnalis\u00e9e.<\/p>\n

2<\/strong> – Utilisez du contenu interactif. Ne vous contentez pas de moins. Et oui, le contenu restera roi<\/a>![\/vc_column_text][vc_single_image media=\u00a0\u00bb84163″ media_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb media_width_pixel=\u00a0\u00bb400″][vc_column_text]3<\/strong> – Les publicit\u00e9s WhatsApp arrivent. Soyez pr\u00eat \u00e0 les utiliser.<\/p>\n

Les autres applis de messagerie sociale sont \u00e9galement performantes et continueront \u00e0 s’am\u00e9liorer en 2020.[\/vc_column_text][vc_single_image media=\u00a0\u00bb84162″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb][vc_column_text]4<\/strong> – Faites en sorte que votre site apparaisse dans l’extrait de recherche de Google. La SERP 0 est l’endroit o\u00f9 vous devez \u00eatre.<\/p>\n

5<\/strong> – Utilisez les ench\u00e8res intelligentes de Google Ads dans le cadre de votre SEM.<\/p>\n

6<\/strong> – Optimisez votre site pour la recherche vocale.<\/p>\n

7<\/strong> – Utilisez des publications \u00ab\u00a0shoppable\u00a0\u00bb.<\/p>\n

8<\/strong> – Faites plus de vid\u00e9os.<\/p>\n

9<\/strong> – Utilisez l’IA et automatisez ce que vous pouvez. Vous voudrez peut-\u00eatre apprendre \u00e0 automatiser ce que vous ne pouvez pas.<\/p>\n

10 <\/strong>– Le marketing d’influence<\/a> se d\u00e9veloppe rapidement. Nous pr\u00e9disons la mont\u00e9e des micro-influenceurs.[\/vc_column_text][vc_single_image media=\u00a0\u00bb84161″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb border=\u00a0\u00bbyes\u00a0\u00bb][vc_column_text]Qui sont ces micro-influenceurs ? Le citoyen moyen qui a entre 2 000 et 10 000 abonn\u00e9s.[\/vc_column_text][vc_single_image media=\u00a0\u00bb84160″ media_width_percent=\u00a0\u00bb100″ alignment=\u00a0\u00bbcenter\u00a0\u00bb border=\u00a0\u00bbyes\u00a0\u00bb][vc_column_text]Les micro-influenceurs sont particuli\u00e8rement utiles pour le marketing local et de niche.<\/p>\n

Nous sommes pr\u00eats et motiv\u00e9s pour 2020.<\/p>\n

Soyez pr\u00eats vous aussi.<\/p>\n

Contactez-nous maintenant pour une consultation gratuite !<\/strong>[\/vc_column_text][vc_button button_color=\u00a0\u00bbcolor-167400″ size=\u00a0\u00bbbtn-lg\u00a0\u00bb border_width=\u00a0\u00bb0″ link=\u00a0\u00bburl:http%3A%2F%2Fapp-lang.eujmgvgz6o-ewx3lvje56zq.p.runcloud.link%2Ffr%2Fcontact-une-agence-de-marketing-numerique%2F|title:Contact|\u00a0\u00bb]Contactez-nous d\u00e8s maintenant![\/vc_button][\/vc_column][\/vc_row][vc_row][vc_column width=\u00a0\u00bb1\/1″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row row_height_percent=\u00a0\u00bb0″ override_padding=\u00a0\u00bbyes\u00a0\u00bb h_padding=\u00a0\u00bb2″ top_padding=\u00a0\u00bb4″ bottom_padding=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ gutter_size=\u00a0\u00bb3″ column_width_percent=\u00a0\u00bb100″ shift_y=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″][vc_column column_width_use_pixel=\u00a0\u00bbyes\u00a0\u00bb position_vertical=\u00a0\u00bbmiddle\u00a0\u00bb align_horizontal=\u00a0\u00bbalign_center\u00a0\u00bb gutter_size=\u00a0\u00bb4″ overlay_alpha=\u00a0\u00bb50″ shift_x=\u00a0\u00bb0″ shift_y=\u00a0\u00bb0″ shift_y_down=\u00a0\u00bb0″ z_index=\u00a0\u00bb0″ […]<\/p>\n","protected":false},"author":1,"featured_media":84165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"content-type":""},"categories":[83],"tags":[],"yoast_head":"\nLes 10 principales tendances marketing en 2020 | Webivores<\/title>\n<meta name=\"description\" content=\"Les 10 principales tendances marketing en 2020. 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