Shawarmaz

1. Driving Foot Traffic and Online Orders with Google Ads

Objective: Drive foot traffic to Shawarmaz’s locations and increase online ordering activity.
Strategies:
Search Ads: Target keywords related to “Shawarma near me,” “online shawarma ordering,” and other food-related searches.
Display Ads: Use visually appealing banners to target audiences browsing online.
Performance Tracking: Monitor conversions, clicks, and ROI to optimize campaigns continuously.
Results Focus: Encouraging customers to order online directly from Shawarmaz’s website.

 

2. Meta Ads Campaigns

Brand Awareness: Creating engaging campaigns to showcase Shawarmaz’s delicious menu, diverse offerings, and group-friendly catering options.
Franchise Growth:
Promoting franchise opportunities with targeted ads, including French and English carousels, especially for new locations in St. Canut and Granby.
Catering Menus:
Highlighting group menus for corporate events, business meetings, and social gatherings.
Instant Experience Campaigns:
Building immersive ad formats with videos, image carousels, and engaging text to boost user interaction.

3. SEO for Website Relaunch

Objective: Optimize Shawarmaz’s newly redesigned website for search engines.
Key Efforts:
Performing keyword research to identify high-traffic search terms.
Writing optimized meta titles, descriptions, and content.
Creating a page per location to dominate the local SERP and for better local visibility in the respective niche
Implementing best practices for technical SEO to improve speed, usability, and crawlability.
Goal: Enhance search rankings to bring more organic traffic to Shawarmaz.com.

 

4. Review Management & Engagement

Objective: Improve Shawarmaz’s online reputation by addressing customer reviews.
Strategies:
Responding to customer feedback on platforms like Google Reviews and Yelp.
Using personalized and professional responses to handle both positive and negative feedback.
Encouraging satisfied customers to leave reviews for better local SEO and reputation enhancement.
Focus: Demonstrate Shawarmaz’s commitment to quality and customer satisfaction.

 

5. Yelp & Platform Management

Objective: Maintain and grow Shawarmaz’s presence across platforms like Yelp, ensuring consistent branding and visibility.
Strategies:
Keeping information (menu, hours, photos) updated and accurate.
Engage with user queries and reviews to enhance credibility.
Goal: Build trust and attract new customers searching for fast-casual dining options.

 

6. Localized Content Creation

Objective: Develop bilingual (French and English) campaigns tailored to Quebec’s diverse audience.
Platforms: Social media, Meta ads, and Google Business profiles for each location.
Campaign Highlights:
Ads and posts adapted to reflect the unique qualities of each restaurant location.
Targeted strategies to boost local SEO and reach neighbourhood audiences.

 

7. Franchising & Expansion

Objective: Support Shawarmaz’s growth by attracting potential franchisees.
Efforts:
Designing Meta and Google Ads campaigns emphasizing Shawarmaz’s success story, business model, and investment potential.
Highlighting the expansion from 2 to 6 locations and showcasing the brand’s scalability.

 

8. Group Menus & Catering Promotions

Objective: Promote Shawarmaz’s catering capabilities for business events, social gatherings, and parties.
Campaign Tactics:
Dedicated Meta Ads highlighting Shawarmaz’s ability to serve large groups.
Promoting options for customizable group menus in both French and English.
Goal: Position Shawarmaz as a top choice for event catering in its markets.

 

9. Strategic Support for Cost Optimization

Our collaboration with Shawarmaz aims to streamline efforts, reduce costs, and maintain high-quality marketing performance. We provide insights on cost-efficient platforms and campaign adjustments for maximum ROI, ensuring that every marketing dollar is well-spent.
Providing insights on cost-efficient platforms and campaign adjustments for maximum ROI.

 

10 – Website Hosting

Provide Shawarmaz with a dependable digital foundation that supports its growth, reinforces its brand reputation, and enhances its customers’ experience.
Our Team actively monitors and fine-tunes Shawarmaz’s website to ensure optimal load times and seamless navigation, enhancing the user experience and keeping customers engaged.
Fast load times to keep customers engaged